Gail Helen Bremner

Impulse

Posted on June 14th, 2007 by gail helen.
Categories: Personal, Omnia Vanitas, Sponsored Posts, Random.

So I was thinking about mailing lists and the innovative lists company called Martin Worldwide.  I wrote about them previously — their multi-dimensional ResponseCom database helps businesses by identifying prospects with the most “active, responsive, and impulsive buying history,” in order to experience higher response rates, profitability, and new business opportunities through their direct marketing campaigns.  I’ve mentioned how that sends a little chill down my consumer spine — it’s a little scary that businesses you’ve never shopped with can know so much about you — but as a business person, it leaves me intrigued by the possibilities inherent in such information.  Personally, I like getting new catalogs, brochures, coupons, and all that.  Makes me feel lucky, gives me something to look at, exposes me to new things, etc.  A custom, targeted mailing list means that as a consumer, I’m receiving things I might be interested in (instead of, say, a free prostate exam), and the business doing the mailing is using its money wisely.  Still, no one is crazy about having their buying history consolidated and studied — I swear, that fuzzy reindeer sweater was a gift.  For someone I didn’t like. Honest. 

Share:

0 comments.